90-Day Content & Thought-Leadership Roadmap
Build the content architecture before you start publishing
The 90-Day Content & Thought-Leadership Roadmap is a focused strategy engagement for Series B+ FinTech and RegTech teams that need sharper content priorities before committing to regular production.
NexLayer Content audits your current content, reviews your category context, identifies the strongest opportunities, and builds a practical 90-day plan for SEO content, buyer education, sales-support assets, and executive thought leadership.
Investment
Starting at $5,000
Typical engagement: one focused strategy project
Final scope depends on the size of the existing content library, the complexity of the product category, the number of priority audiences, and the depth of audit required.
Who this is for
This service is for founders, marketing leaders, and GTM teams that know content matters but are not yet clear on what to publish, what to prioritize, or how content should support the sales process.
It is especially useful for FinTech and RegTech companies with complex products, scattered content, unclear topic ownership, or an executive point of view that has not yet been shaped into a repeatable content direction.
What this service is
The roadmap is a strategic engagement before execution begins.
Instead of starting with isolated articles, NexLayer Content builds the content architecture first: the buyer questions to answer, the categories to own, the proof gaps to close, the search opportunities to pursue, and the executive viewpoints worth developing.
The final deliverable is a 90-day roadmap with specific topics, formats, priorities, and sequencing logic.
What is included
A deep-dive content and SEO audit.
Review of current messaging, content gaps, search opportunities, and buyer education needs.
Analysis focused on your FinTech, RegTech, and finance‑adjacent SaaS product category.
A prioritized 90-day content roadmap.
Specific topics, recommended formats, and sequencing logic.
Recommendations across SEO content, executive thought leadership, case studies, and sales-support assets.
A clear implementation path into the Search + Authority Retainer.
Why this matters
Many complex B2B companies publish content without a clear editorial system, resulting in scattered blog posts, underused sales collateral, vague thought leadership, and SEO content that fails to reach serious buyers.
This roadmap gives your team a practical plan before budget, founder time, and SME attention are spent on production.
Best-fit signals
This service works best when your team is still deciding which content to prioritize, which topics matter most, and where founder or SME attention should go first.
It is also a strong entry point for companies that want strategic clarity before committing to an ongoing monthly engagement.
Roadmap client add-on
Existing roadmap clients may commission one long-form article from the approved roadmap for $1,000 per article before moving into a retainer.
This option is intentionally limited. It gives your team a way to turn one roadmap priority into a finished article before deciding whether monthly support is the right next step.
What this is not
Not a full content department.
Not a brand strategy engagement.
Not a website rewrite.
Not a design or campaign plan.
Not a keyword dump or generic editorial calendar.
Not legal, compliance, or regulatory review.
Big signals, clear direction.
For FinTech, RegTech, and finance‑adjacent SaaS teams, this is where complex products meet a sharper content strategy. When you’re ready to turn scattered assets into a focused 90‑day roadmap for growth, let’s build something meaningful on purpose.